Customer experience > perfectly written and executable software. 

After all, the customer is responsible for the salaries paid. There is a very common problem among the IT industry — programs have been designed simply for a server and does no good in serving the end user, or customer. Customer-focal software is now at the healm of software engineering. Customers, rejoice! Programmers and software developers — heed this piece of advice (if you haven’t already).

Serving users is of the utmost importance and users’ experience needs to be seamless for continued success!